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dr subayal khan

business strategist

industry disruptor

b2b sales expert

award winning scientist

highest-rated high-ticket sales trainer


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an inception of transformation that will unlock your value and unleash your true potential

creating profound global impact via strategic business acquisitions, disrupting industries and expertise in b2b sales. author of “the nonconformist salesperson”.



Dr Subayal Khan is the author of ground-breaking “The Nonconformist” series and his first book of the series “The Nonconformist Salesperson ”has been praised by some of the world’s most renowned sales experts. He advises businesses on how to dramatically increase their sales and remain competitive in business environment.


He is currently serving on the board of many acquisition firms around the globe in 4 continents Africa, Asia, Europe and North America. His strategic knowledge of business, his negotiation skills and ability to unlock the value create enormous value for companies across the globe. His in-depth knowledge and analytical skills help him spot the best potential acquisition opportunities in the business environment which enhance the bottom line of the overall acquisitions’ portfolio of the holding companies. Acquiring the best complementary businesses, with an eye on the overall impact is his unique skill.


The broad expertise of Dr Subayal Khan include forming business consortiums, leading global ICT projects, disrupting industries via novel platform-centric business ecosystems and multi-sided markets as well as distributed software systems and ICT technologies. ​


During his career, he has disrupted industries via radical innovations and strategic business development and has successfully closed consortiums of several multi-million EUR EU FP7 and Horizon 2020 projects. He has been privileged to work with some of the top-notch business experts and authorities in global business.


2012: Award for outstanding research issued by EU(ITEA/ARTEMIS)

Award issued by EU(ITEA/ARTEMIS) in the scope of Doctoral research(2012).

Honor issuer: European Union (ITEA/ARTEMIS)

Scope: ProjectReceived Award for outstanding contribution in in Joint EU Project SOFIA ,

2012: Award for landmark contribution to the disruptive innovationsin Industrial IoT

Award from VTT for landmark contribution to the disruptive innovations in the area of Industrial IoT and Smart Spaces.

Honor issuer: VTT Technical Research Centre of Finland. SOFIA project led to the development of an Open Innovation Platform (OIP) which provided the interoperability between multi-vendor devices.

Scope: EU Project SOFIA,

2012: Commendation from TUT and VTT for outstanding achievements while competing Doctoral Degree

Commendation from TUT and VTT for completion of Doctoral Studiesduring a recordt ime with profound impact in the area of Industrial IoT, Multi-Core platforms ad Smart Spaces.

Honor issuer: TUT, Finland,

Scope: Thecontributions created novel paradigms that would ultimately lead to the development of novel middleware technologies and platforms that will solve the fundamental problems in Industrial IoT and Industry 4.0.

2012: Award for completion of PHD Degree in the shortest time.

Award from TUT,, for completion of PHD Degree in shortest time in the history of VTT (confirmed) and Tampere University of Technology, (most likely).

Honor issuer: Tampere University of Technology, Department of ComputerSystems.

Distinction: The Doctoral Degree was completed while I was working full time in VTT ( and Iwas not working as a PHD student in TUT’s premises.

Scope:Doctoral research.

2012: Qualified for one of the most prestigious EPAS Accredited Master’s Programmes

Description Qualified for the EPASAccredited Master’s Programme in InternationalBusinesses in University of Vaasa (with over 96% rejection rate).

Honor issuer: UniversityofVaasa, , Finland.

Scope: Enrolled to one of the most competitive business programs in the world.

2006: Completed MSc in Electrical Engineering with distinctions.

Completed MSc degree with distinctions.Scored 94% marks (Highest in class) in courses studied in MSc Electrical Engineering(2006)

Issuer: Blekinge Institute of Technology, ,Sweden.

Scope: M.Sc Ecectrical Engineering

2002: Gold Medal(2002), B.E. Electrical Engineering.

Rector’s Gold Medal(2002) for Outstanding  Final Year Project.

Honor issuer:N.U.S.T(National University of Sciences and Technology Pakistan),

Scope: Final Year Project, “B.E. Electrical Engineering”,






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the nonconformist salesperson

The non-conformist salesperson gives an unconventional, perspective on the art of sales closing and will revolutionize your approach to sales. The book shatters the beliefs of salespersons which don’t serve them. It enables them to approach the sales with an intent to serve like a problem solver who has the best interest of prospects at hand.


The techniques, methodologies and tools described in this book help salespersons in connecting with the prospects but also understanding the emotional impact of their problems. This gives them the ability to help the prospects in closing the sale. The reason is “the prospects realize that the cost of remaining in the current state without solving the problem is more than the cost of solution which you provide”.


In short, this book contains the distilled knowledge of over 12 years of his sales experience which is presented as a step by step process. Any salesperson or entrepreneur can follow this process to become an elite salesperson. I am proud of this work since it has already helped many of my coaching clients in achieving outstanding results

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award winning doctoral thesis

The thesis describes the results of cutting-edge research.      


Conducted in the scope of award-winning EU project SOFIA. The thesis describes the novel methodologies developed by Dr Subayal khan. These methodologies help a system architect to evaluate the feasibility of the distributed embedded systems in different application domains at an early phase and eradicate the shortcomings of the existing approaches and enables faster design iterations.


Therefore, the System Level Performance Evaluation (SLPE) approaches presented in the thesis provide reliable estimates of the non-functional properties. In this way, the system designer can determine the potential impact of an application in terms of utilization of the platform used by the device at an early phase. The novel methodologies presented in this thesis allow the system designer to identify the potential bottlenecks in the system and evaluate the non-functional properties with a high level of accuracy. This leads to an optimal system design much faster as compared to the other approaches at that time.





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