Dr. Subayal Khan is the author of groundbreaking “The Nonconformist” series and his first book of the series “The Nonconformist Salesperson”has been praised by some of the world’s most renowned sales experts. He advises businesses on how to dramatically increase their sales and remain competitive in business environment.

He is currently serving on the board of manyacquisition firms around the globe in 4 continents Africa, Asia, Europe and North America.His strategic knowledge of busines, his negotiation skills and ability to unlock the value create enormous value for companies across the globe. His in-depth knowledge and analytical skills help him spot the best potential acquisition opportunities in the business environment which enhance the bottom line of the overall acquisitions’ portfolio of the holding companies. Acquiring the best complementary businesses, with an eye on the overall impact is his unique skill.

The broad expertise of Dr. Subayal Khan include forming business consortiums, leading global ICT projects, disrupting industries via novel platform-centric business ecosystems and multi-sided markets as well as distributed software systems and ICT technologies. 

During his career, he has disrupted industries via radical innovations and strategic business development and has successfully closed consortiums of several multi-million EUR EU FP7 and Horizon 2020 projects. He has been privileged to work with some of the top-notch business experts and authorities in global business.


2012: Award for landmark contribution to the disruptive innovations 

Award from VTT for landmark contribution to the disruptive innovations in the area of Industrial IoT and Smart Spaces. www.vtt.fi. 

Honour Issuer: VTT Technical Research Centre of Finland. SOFIA project led to the development of an Open Innovation Platform (OIP) which provided the interoperability between multi-vendor devices. 

Scope: EU Project SOFIA,https://artemis-ia.eu/project/4-sofia.html

2012: Commendation from TUT and VTT for outstanding achievements while competing Doctoral Degree

Commendation from TUT and VTT for completion of Doctoral Studies during a record time with profound impact in Industrial IoT, Multi-Core platforms ad Smart Spaces.

Honour issuer: TUT, Finland, www.tut.fi 

Scope: The contributions created novel paradigms that lead to the development of novel middleware technologies and platforms for solving fundamental problems in Industrial IoT and Industry 4.0.

2012: Award for completion of PHD Degree in the shortest time.

Award from TUT, www.tut.fi, for completion of PHD Degree in shortest time in the history of VTT (confirmed) www.vtt.fi and Tampere University of Technology, www.tut.fi (most likely).

Honour issuer: Tampere University of Technology, www.tut.fi. Distinction Department of Computer Systems The Doctoral Degree was completed while working full time at VTT(www.vtt.fi). 

Scope: Doctoral research.

2012: Qualified for one of the most prestigious EPAS Accredited Master’s Programmes

Description Qualified for the EPAS Accredited Master’s Programme in International Businesses in University of Vaasa (with over 96% rejection rate). 

Honour issuerUniversity of Vaasa, www.uva.fi, Finland.

Scope: Enrolled to one of the most competitive business programs in the world

2006: Completed MSc in Electrical Engineering  with distinctions.

Scored 94% marks (Highest in class) in courses studied in MSc Electrical Engineering (2006)

Issuer: Blekinge Institute of Technology, www.bth.se, Sweden.

Scope: M.Sc. Electrical Engineering

2002: Gold Medal (2002), B.E. Electrical Engineering.

Rector’s Gold Medal (2002) for Outstanding Final Year Project.

Honour issuer: N.U.S.T (National University of Sciences and Technology Pakistan), www.nust.edu.pk

Scope: Final Year Project, “B.E. Electrical Engineering”,www.nust.edu.pk




As managing partner of Links Business Group LLC, Corbin has delivered international keynote presentations on program management, business training, and identity management (IAM/IdM) topics. Even former clients continue seeking his advice years later. With over 34 years hands-on experience across multiple industries, verticals, and hundreds of clients, he brings that unique blend of "been there AND done that" to your business transformation project



Joe is the CEO of The Montey Group Limited. He is currently serving as a Submariner in the Royal Navy, after 4 years of service The Montey Group was established. Joe educated himself 2 years prior to setting up his company and also joined a mentorship program to help him achieve his goals. Joe was born in Middlesbrough, but has spent time living in Plymouth, Scotland and Barrow, but will never move away from his home town permanently! Joe’s biggest ambition is to help as many people to achieve their life goals.

"Joe is an embodiment of will power, courage and determination, he has proven that anyone can master the art of sale closing and create an impact in the Real Estate Sector".



Renowned Sales Expert and Author of One Life One List. Top-Notch IT-Consultant improving the business process of Multinationals.


Quattro Castella, Emilia-Romagna, Italy.



Mr. Harry Sardinas is international Speaker and Renowned Empowerment, and Leadership Coach.


"Subayal's in-depth knowledge of human psychology, sales processes and ability to apply his techniques in B2B sales are unmatched. He is a problem solver by nature and achieving great results for his clients is what truly drives him. While working with Subayal, I realized that apart from sales closing, he can identify various ways of unlocking the value in the firms by conducting strategic industry analysis and positioning the service and product portfolios which help in enhancing the cash- flow and brand perception."



Vaulsys provides innovative payment options on all physical and digital payment touch points through an open platform. We also provide AML and FMS (Fraud Management Solution) for the banking, payments and financial industries.


The Nonconformist salesperson is one of the best reads regarding the challenging world of sales and business development. The book talks about the innovations in sales and how the traditional and outdated methods of sales are no longer effective. The book talks about addressing the needs and, also fulfil the cravings of a buyer. The book covers all the aspects of a sales process and presents a unique and innovative formula to go from start to finish by addressing the GAP between the current and the desired state. This book will challenge you to re-define your ‘why’ and transform you from being an average salesperson to a champion closer.



The non-conformist salesperson gives an unconventional, perspective on the art of sales closing and will revolutionize your approach to sales. The book shatters the beliefs of salespersons which don’t serve them. It enables them to approach the sales with an intent to serve like a problem solver who has the best interest of prospects at hand.

The techniques, methodologies and tools described in this book help salespersons in connecting with the prospects but also understanding the emotional impact of their problems. This gives them the ability to help the prospects in closing the sale. The reason is “the prospects realize that the cost of remaining in the current state without solving the problem is more than the cost of solution which you provide”.

In short, this book contains the distilled knowledge of over 12 years of his sales experience which is presented as a step by step process. Any salesperson or entrepreneur can follow this process to become an elite sales person. i am proud of this work since it has already helped many of my coaching clients in achieving outstanding results


The thesis describes the results of cutting-edge research conducted in the scope of award-winning EU project SOFIA (https://artemis-ia.eu/). The thesis describes the novel methodologies developed by Dr subayal khan. These methodologies help a system architect to evaluate the feasibility of the distributed embedded systems in different application domains at an early phase and eradicate the shortcomings of the existing approaches and enables faster design iterations.

Therefore, the System Level Performance Evaluation (SLPE) approaches presented in the thesis provide reliable estimates of the non-functional properties. In this way, the system designer can determine the potential impact of an application in terms of utilization of the platform used by the device at an early phase. The novel methodologies presented in this thesis allow the system designer to identify the potential bottlenecks in the system and evaluate the non-functional properties with a high level of accuracy. This leads to an optimal system design much faster as compared to the other approaches at that time.

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